Our Story

Glowli was founded in Seoul, South Korea, in 2002, during a time when K‑beauty was just beginning to redefine global skincare standards. Our founders, an innovative team of Korean skin researchers and herbal formulation experts believed in one guiding philosophy: that true beauty is born from balance.

Rooted in the harmony of traditional Korean herbal wisdom (Hanbang) and modern skincare science, Glowli began with small-batch collagen treatments used exclusively in Seoul’s boutique beauty clinics. Word spread quickly, first among skincare professionals, then across Asia, about our transformative results and gentle, skin-first formulas.

Two decades later, Glowli has evolved from a quiet Seoul secret into a globally loved brand, recognized for merging heritage and innovation in every product we create.

Our Mission

At Glowli, our mission is to bring the soul of Korean beauty to the modern world making timeless skincare rituals effortless, effective, and inclusive.

We believe that self-care should feel natural, not complicated. Whether it’s a collagen-infused face mask, a rejuvenating serum, or an advanced transdermal patch, every Glowli product is designed to restore balance, promote radiance, and empower confidence from the inside out.

Our promise is simple: to create products that work with your skin, not against it.

We believe:

• Beauty should be gentle and results-driven.
  
• Ingredients should be natural, respectful, and intelligently sourced.
  
• Skincare should adapt with your life—not complicate it.
  
• Radiance is a reflection of wellness, not perfection.
  

Glowli is committed to being more than a product—it’s a ritual, a tool, a moment of care. Whether it’s through our ultra-absorbent collagen masks or our plant-powered wellness patches, we’re here to help you reconnect with your skin and your self.

Our Commitment

Korean Excellence, Global Standards

Every Glowli formula is developed in partnership with top Korean skincare laboratories, ensuring clinical efficacy, purity, and visible results. Each ingredient is dermatologist-tested, carefully selected for performance and sensitivity, and made to meet both Korean and international clean beauty standards.

Clean Beauty Without Compromise

We believe that what you leave out is just as important as what you put in.

All Glowli products are:

• Free from parabens, sulfates, and harsh alcohols
  
• Vegan and cruelty-free
  
• Made with eco-conscious practices and recyclable packaging
  
• Suitable for all skin types, including sensitive and mature skin
  

Clean Formulas

Glowli products are always:

• Free from parabens, sulfates, alcohols, synthetic dyes, and artificial fragrances
  
• Dermatologist-tested and safe for sensitive skin
  
• Cruelty-free, vegan-friendly, and eco-conscious
  

High-Performance Innovation

Our research is done in top-tier Korean labs, in collaboration with leading formulators and skin scientists. We prioritize multi-functional actives that deliver both immediate and long-term results—without irritation.

Heritage Meets High Tech

We proudly preserve the philosophy of Hanbang, while embracing the latest advancements in hydrogel technology, transdermal delivery, and bio-compatible actives to create intelligent skincare and wellness hybrids.

Inclusive by Design

Glowli is for all skin types, all ages, and all bodies. Whether you’re navigating hormonal shifts, aging concerns, postpartum recovery, or just want to feel your best—we’re with you.

Tradition Meets Technology

Our formulations unite centuries-old Korean botanicals like ginseng, lotus root, and green tea with modern peptide and collagen technology to deliver results that are both instantly visible and long-lasting.

Our Global Journey

After two decades of serving Asia’s most discerning skincare enthusiasts, Glowli has finally arrived in the United States, bringing with it the essence of Korean radiance, refined, tested, and trusted.

Glowli exists for those seeking real results without the overwhelm. For those who value beauty as both a ritual and a reflection of wellness. For those who believe glowing skin isn’t a trend, it’s a lifestyle.

Join the Glowli Movement

From Seoul to San Francisco, Glowli continues its mission to make effortless beauty accessible to everyone.

We invite you to discover the art of clean Korean innovation, and experience why Glowli has become a name synonymous with confidence, purity, and glow around the world.

We’re proud to say Glowli is now used by over 50,000 customers worldwide and continues to expand across North America, Asia, and Europe. From collagen face masks and lifting rollers to plant-based wellness patches, we’re building a full ecosystem of science-backed, skin-first tools that help people feel beautiful without complexity.

But we’re not here to chase trends.

We’re here to create a new kind of beauty standard: one that values purity, purpose, and the kind of glow that can’t be faked.

Join the Glowli Movement

For years, Glowli was whispered about in Korean spas and passed from friend to friend. Now, we’re ready to share it with the world. If you’re tired of routines that don’t deliver, ingredients you can’t pronounce, or standards that don’t reflect your reality—Glowli was made for you.

This is skincare you’ll feel. Results you’ll see. Rituals you’ll keep.

Glowli — Born in Korea. Trusted Globally. Designed for You.